MyHeritage, which helps people delve into their ancestry and connect with long-lost relatives, is second in the sector behind market leader Ancestry.com, which agreed last month to be bought for $ 1.6 billion by a group led by Europe-based private equity firm Permira Advisors LLC
MyHeritage also said it raised $ 25 million in a funding round led by Bessemer Venture Partners, while existing investors Index Ventures and Accel Partners also participated. The company has raised $ 49 million in total.
The funds will be used to boost growth of its historical content services and expand commercial operations worldwide. It said it will also enable MyHeritage, whose network has 72 million registered users, 1.5 billion profiles and 27 million family trees, to explore further mergers and acquisition opportunities.
(Reporting by Steven Scheer)